Just like the NBA skills trainer, Chris Brickley told VAVEL USA back in September, ''there is definitely a connect between the music and basketball culture.''
That keeps being proved day in and day out, as rappers keep getting involved with professional organizations.
Drake started the trend, becoming the Toronto Raptors Global Ambassador, and now it has continued to expand.
The Detroit Pistons have named rapper Big Sean their 'Creative Director of Innovation', and made an office for him in the facility.
According to the team, the six-time Grammy nominee will help guide the franchise’s cultural aesthetics both on and off the court from merchandise design to in-game experiences to community involvement.
“It just fulfills all my NBA dreams I used to have when I was hooping in junior high (laughs) and thinking I was going to go to the NBA,” Big Sean told The Undefeated. “But also wanting to rap as well at the same time. It’s funny because I still ended up doing both in a way.”
Rapper Big Sean, who dropped an album in 2020 titled 'Detroit 2', signed to G.O.O.D. Music back in 2007, when he became one of the imprint’s flagship artists and continuing the legacy of Detroit hip-hop.
Considering no fans are allowed into games at some arenas due to the coronavirus pandemic, it will be challenging to develop a plan to execute the new vision for the team. Still, Big Sean seems to be ready to take on the challenge.
“These are challenges that I’ve never experienced and that the franchise and the whole world never experienced,” Sean added. “So I think you just have to take it as it comes and figure out the best way to still creatively execute our vision.”